A picture is worth a thousand words

While the quality news aspect of this story is quite clearly absent, the coverage of Peaches Geldof allegedly taking drugs and having a one night stand with a US student known only as Ben certainly became the talk of the town.

The Sunday papers were plastered with images of Bob Geldof's daughter, Peaches lying half-naked in bed with this Ben.

The It Girl is said to have experimented with heroin and to have had sex with the student.

Miss Geldof's spokesperson denied claims of drug abuse.

Lingerie brand, Miss Ultimo, a range aimed at 18-25 year old's today dropped Peaches from their campaign, saying that she wasn't the role model the brand looked for.