Fashion went "plus size" at Mark Fast at this year's AW10 London Fashion Week.
Hayley Morley (centre) has become the muse for the designer who used models sized 12-16, upto five sizes bigger than the usual models seen on the catwalk.
Morley has recently been snapped up to model not only for Fast, but also for French Marie Claire magazine and high street strore, Evans.
Offers for the model who juggles her fashion work with university, have doubled since her first appearance on the catwalk last September.
While the sizes of these women may be more "normal" than "plus size", the statement made to the fashion world is loud and clear.